Agentic Commerce Readiness

Prepare your retail business for agentic commerce

I am Samantha Vidal, former global Google Executive and I help retailers understand how AI agents will reshape discovery, evaluation, checkout, and post-purchase — and what they need to do now to stay visible, trusted, and ready.

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A practical proposition for a fast-changing commerce landscape

Agentic commerce is changing how customers find, compare, and buy products. I help retailers turn that shift into a practical readiness agenda — so they can identify gaps, prioritize actions, and build the capabilities needed to compete in AI-driven buying environments.

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The readiness framework

My readiness framework helps retailers assess where they are strong today, where they are exposed, and what they need to modernize first. It is built around nine capabilities that matter in an AI-agent buying world.

I help you identify your readiness through the stages below. After that, we craft your personalised roadmap to agentic commerce success.

The framework areas of assessment:

Machine-readable catalog
AI-traffic visibility
Agent-ready interfaces
Performance optimization
Data integrity
Governance and secure transactions
AI-agent monitoring
First-party data and privacy
Trust as infrastructure

Who it is for

I work with retailers, commerce leaders, digital teams, and transformation stakeholders who want a structured way to prepare for the next phase of digital commerce. This is especially relevant for organizations asking how AI agents may affect visibility, conversion, customer relationships, and operational control.

Outcomes

Better visibility in AI-driven discovery
Stronger readiness for agent-enabled transactions
Clearer roadmap for trust, governance, and scale

Why Work With Me

I bring decades of experience working with thousands of retailers across more than 10 countries, combined with an inside perspective on the early development of AI from my time at Google. Today, I use that experience to help commerce leaders connect emerging AI change with practical retail action